The Maryland Entrepreneur Expo was an event that featured several panel discussions, speakers and sessions. Each session and speaker had a different focus. How do you create a program that manages all of this in a way where attendees will understand which sessions they should go to, when and where?
JWatson Creative executed the design and layout for a 40+ page program celebrating entrepreneurship in Maryland for the Maryland Entrepreneurship Expo. Our creative team developed a unique color icon guide that allowed attendees to easily access the information they needed, whether it be the full day schedule, a particular session, sponsor, or speaker bios. The front cover design was inspired by the desire to visually display excitement and energy around the concept of entrepreneurship and innovation. This event was organized by the Maryland Technology Development Corporation. Graphic elements from the publication were utilized for large format signs and other branded items throughout the event.