Recently we had the opportunity to develop the brand and identity for Breakthroughs Life Coaching. Our client was in need of a logo and overall look that was both clean and dynamic. For this we chose the concept of wings and taking flight, an image we saw consistently throughout the philosophy and mission of Breakthroughs Life Coaching.
Our client also needed a site that they could update on their own, post relevant content to, and be interactive in terms of their Facebook and Twitter updates. Developing a color palette that was both bold, but contrasted well with white and tan, allowed for the clean look you see featured above, and the print collateral below. Breakthroughs Life Coaching receives several compliments on the clean professional look of their website, and people always look twice when they receive the business cards featured below.
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W. G. Middleton is a Pennsylvania based artist of several mediums, but is most well known for his work in electric sculpture. For more information about the concept behind electric sculpture, visit his website electricsculpture.com. We’ve had the opportunity to work with W. G. Middleton over the past couple of years to develop some of his printed promotional materials. His projects are quite enjoyable because of the imagery provided (fantastic photos of his electric sculpture pieces in motion and detailed close-ups of his pastel work). Featured above is a promotional piece that highlights the versatility of his talents. It opens out to a trifold brochure, with additional photographs of his work and an artist statement. We used a “dry-brush” texture to add just a hint of dimension under the solid color blocks in this piece. The solid colors with words provide amazing contrast to his dynamic pieces.
Below you will see his artist statement card which he uses when his electric sculpture work is on display, along with his matching business cards.
Lemon Drops Bartending is owned by Dolorese Johnson, a professional bartender with a passion for professionalism, good times, and lemon drops. She wanted a logo for her company that was eye-catching and a business card that would stand out.
We developed a logo with a dash of professionalism and a splash of style; shaken, not stirred. Then we applied the logo to rounded corner business cards, which naturally stands out. The full color design on the back of the card gives potential clients a reason to flip the card over and be pleasantly surprised. The tagline, “add a little twist to your party,” plays very well into the company. We also made sure these cards were thick and glossy and could hold up easily in dining and drinking situations.
Butterfly Effects is an environment conscious, soy candle company. They were in search of a logo that represented their concept of “making an impression that lingers.” First, we set up an initial consultation with Tylesha Dobson (owner), to learn more about the essence of her company.
“I decided to go with JWatson Creative because Jessica did a great job of breaking down the design process — making it less intimidating,” says Dobson. “From the very beginning, she grasped the vision I was trying to ineffectively articulate. And if there is anything that I’ve learned in life, its that a passionate person really needs to work with and surround themselves with passionate people. I could tell that Jessica really loves to design and because she loves what she does, I knew she would create a logo that truly represented our company.”
The next step in our process was to do some research, and really dive into the green movement that has swept across this country and beyond. It was very worth it to be able to dabble in earthy color palettes and play with different elements/symbols of nature. We developed a logo with an emphasis on being authentic, organic, and green. The small butterfly is symbolic of how sometimes it is the little things that make the biggest difference, especially when it comes to having a lasting impression on our planet.
Butterfly Effects saw the logo and believed it was love at first sight. “It was Nature — manifested in our logo,” says Dobson. “The rich green and brown pulled environmental elements right into the piece — topped with wild, untamed grass blowing in the breeze created by the butterfly dancing above it. I loved everything about the visual. More importantly, our customers loved it too!”
To date the logo has given a new look and feel to the Butterfly Effects business, and they constantly receive positive feedback on its design. We extended the design of the logo into very unique business cards for Butterfly Effects (pictured below). This spring, we will be working to develop some breathtaking graphics for their website, to take their online presence to the next level and further enhance their user experience. Check out a couple pictures of their candles below. Visit our full portfolio here.
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